A weekly or monthly blog can be a bit of a pain and provide something which gets put off but they are very useful these days. Firstly, content is king when it comes to optimising your website for search engine traffic. A well written blog can add substance to your website and give it a sense of authority. The content must be good quality - it cannot be stuffed with keywords and sentences which don't make sense like the good old days of SEO (10 plus years ago!).
Secondly, the more blog posts you have on a wide range of subjects connected to your business, the more hooks you have to bring in potential customers via search engines. Cast your blog net wide and inquisitive fish will come to bite! Think about the many rabbit holes you have disappeared down when searching the internet. You must have ended up on blogs, often by accident.
Don't have the time or energy? We can write a regular blog for your company as part of one of our monthly social media development packages if you wish, just get in touch.