Marketing Strategy

Many small businesses don't have an established strategy but rather a variety of ad hoc promotional means they use to reach customers, many of which can't be measured for effectiveness. It's very easy to get stuck in a rut and keep doing what you've always done with the hope it'll keep yielding the same results. Having a company like Marketing Doctor working alongside you with the benefit of 'fresh eyes' can breathe new life into your strategies, results and business. There are two types of marketing strategy we get involved in:

• the overall marketing strategy utilising the 'four Ps' of product, price, place and promotion
• the promotional strategy or 'mix' which blends advertising, PR, promotions, direct marketing and personal selling

With so many brands vying for customer attention, marketing and promotional strategies naturally lose their effectiveness over time. Does yours need a revamp? Or perhaps you need some research doing to establish how your customers past, present and future perceive your brand? Or maybe your promotional mix just needs tweaking to turbocharge your sales? You might be surprised. 

We engaged Marketing Doctor to create and develop our group's network of
websites. They were incredibly confident that they could not only create
attractive and functional sites but that each site would be in the top 3 of
Google for the keywords we outlined with them. We were astounded when
3 months later all the objectives were met or exceeded. A great company to
​work with.

Andy Carter (Director)
CES Poole Ltd